Digital Design Experience
Digital design encompasses any form of branding that you can see on a screen – includes social media, websites, games, apps, and so on.
I have extensive website design experience, having built a large number of websites that are also optimised for SEO. Included in this is the creation of wireframes and accessibilty testing.
I also create and manage all the social media marketing for my current employer. With this poisition I am given a lot of freedom to experiment with what works for user engagement on our platforms.
I use Adobe XD to create sample store portals for new clients to use in proposals. I also use Adobe XD to experiment with different layout options for web pages.
WordPress is the main platform I used to create my websites. I find it has enough flexibility with themes and plugins to create websites that are both visually appealing and accessible for users.
The main theme I use with WordPress is Divi due to its ability to let me create and edit webpages on the front end. Most my major websites use this theme.
Adobe After Effects
I use After Effects to create short videos to post to social media. I have recently been focusing on improving my animation techniques to create more interesting content for our followers.
Print Design Experience
Print design is the physical form of a brand’s identity – includes anything you can print a logo on like; business cards, shirts, signs, chairs, and much more.
As the head graphic designer at a printing business, I have a lot of experience when working with print design. I have an intimate understanding of print stocks and finishes and how they can be best integrated into print design from conception.
My position has allowed me to create designs for a wide range businesses like telecommunication, sports, and technology.
InDesign is the most common software I used when creating print designs. With InDesign I have created everything from business cards, to 128-page magazines and data merged items like invitations or name tags.
I often use my illustration skills to create custom elements for print design projects that I work on.
I use illustrator for both print and digital design. It is particularly useful when it comes to creating or recreating logos.
In my work, photoshop is frequently used to create custom mock ups of print items for clients to review before approval for production.